Voltas Diversifies with Introduction of Water Heaters in India

Voltas, a prominent player in the home appliance industry and India's leading AC manufacturer, has made an exciting entry into the Water Heater market by unveiling their Voltas Water Heaters. This new product range is set to be available nationwide from October 2023, and it can also be purchased through online channels. This expansion demonstrates Voltas' commitment to becoming a comprehensive solution provider for all home appliances.

The Water Heater segment in India is thriving, with an annual demand of approximately 5 million units. This category has consistently grown at a rate of 10-12% year-on-year, offering a selling window of almost 10 months annually. Electrical stores have been the primary sales channel for water heaters, followed closely by white goods retail outlets, sanitary ware, and hardware stores. With the introduction of water heaters, Voltas aims to tap into the electrical channel and expand its sub-dealer network for the aftermarket business.

Key Features of Voltas Water Heaters:

• QUARTZLINE COATING: Utilizes Advanced Micro Technology for an ultra-strong, single-line welded tank.
• COPPER ELEMENT: Incorporates 100% copper for superior heating performance.
• TEMPERATURE CONTROLLER: Offers an adjustable knob for setting temperatures between 30°C to 75°C, ensuring power savings.
• POLYURETHANE INSULATION: Features high-density insulation for maximum energy efficiency.
• HIGH WORKING PRESSURE: Designed to withstand 8 bar pressure, ideal for high-rise buildings.
• FLEXIBLE HYDRANT: Equipped with a multi-function safety valve.
• PRE-CALIBRATED THERMOSTAT: Saves energy by providing accurate temperature readings.

The Voltas Water Heaters range comes with cutting-edge features that reflect the company's dedication to meeting the evolving needs of consumers. It includes both Instant and Storage water heaters with capacities of 10, 15, and 25 liters to cater to the diverse requirements of the Indian market. Whether it's instant hot water or storage for larger families, Voltas Water Heaters have the perfect solution. Notable features include the innovative Quartzline Technology, well-suited to Indian water conditions, and the use of 100% copper elements for faster and more efficient heating, enhancing safety with a multi-functional safety valve. Furthermore, the entire range of storage water heaters boasts a 6-level safety system tested and certified for IPX4 water splash safety, offering advanced protection for enhanced security and 100% copper for superior heating. These features, combined with a five-star rating, ensure that Voltas' Water Heaters offer the best value for customers.

Unveiling the new product range, Mr. Pradeep Bakshi, MD & CEO of Voltas Limited, expressed his excitement: "We are delighted to introduce our innovative Voltas Water Heaters range in the Indian market. With the festival season approaching, the demand for hot water solutions is on the rise, making it the perfect time for this product launch. As we expand our product portfolio, we are committed to providing smart and reliable solutions that enhance daily life. With advanced features, energy efficiency, and a wide range of options, our Voltas Water Heaters are designed to meet the evolving needs of Indian households. We are confident that this new range will not only offer convenience and comfort but also contribute to energy savings. Voltas continues to drive innovation and aims to be at the forefront of delivering superior products that make a positive impact in the lives of our valued customers."

Market projections suggest that, in addition to extreme weather conditions, the growing real estate footprint and increasing disposable incomes in India will lead to a surge in the adoption of electrical water heaters. Currently installed in 14% of households, it is expected that more than 21% of Indian households will have electrical water heaters within the next five years. Voltas is strategically positioned to leverage this growth and capture a significant market share with its innovative product offerings.

Also Read: TVS Credit Unveils Attractive Festive Offers to Cater to Customer Demands