Samantha Prabhu’s Pickleball Team, Chennai Super Champs, and 3Sisters Join Forces to Launch India’s First Homegrown Sports Drink
Chennai, India – January 13, 2025: The Chennai Super Champs, in the World Pickleball League, proudly announce a groundbreaking partnership with 3Sisters, India’s trailblazing non-alcoholic beverage brand. This collaboration marks the launch of India’s first-ever homegrown sports energy drink: the 3Sisters x Chennai Super Champs - Indian Sports Drink, an innovative entrant in the sports refreshment category. With a shared ethos of energy, endurance, and innovation, the partnership seeks to empower athletes and revolutionize hydration for sports enthusiasts across the country. In a market historically dominated by international players, the 3Sisters x Chennai Super Champs - Indian Sports Drink is a game-changer. Crafted for everyone playing sports and fitness enthusiasts, this beverage delivers a refreshing twist on Indian flavors. Key highlights of the drink include: Flavor: Inspired by the beloved Indian drink Shikanji. Functionality: Enriched with Electrolytes and Vitamin C for enhanced hydration and stamina. Health-conscious design: No Added Sugar; the subtle sweetness is derived from fructo-oligosaccharides (FOS), a natural ingredient that also supports gut health. This innovative product is more than just a drink—it’s a celebration of health, performance, and Indian ingenuity. Nimish, CEO of Adhar Beverages (parent company of 3Sisters), expressed his enthusiasm: “This is our first venture into sports drinks, and we’re thrilled to partner with the Chennai Super Champs. Our goal is to enhance hydration and performance with a drink that truly stands out. This collaboration is an exciting step toward redefining sports hydration through innovation and great taste—taking it to ‘Vera Level!” Samantha Ruth Prabhu and Himank Duvvuru, founders of the Chennai Super Champs, shared their excitement: “With pickleball rapidly growing in India, we wanted to partner with a brand that shares our passion for innovation and excellence. 3Sisters has crafted a truly refreshing and functional sports drink that aligns with the spirit of the Chennai Super Champs. We’re excited to bring this to athletes and sports enthusiasts across the country!” The 3Sisters x Chennai Super Champs - Indian Sports Drink is available now on https://3sistersdrinks.com and will soon be distributed across major retail channels nationwide. About 3Sisters 3Sisters is an industry leader in innovative beverages, offering an array of products including mixers, non-alcoholic beers, and flavoured soda pops. Known for redefining refreshment, this collaboration with the Chennai Super Champs further cements its position as a forward-thinking brand. https://3sistersdrinks.com
Chennai, India – January 13, 2025: The Chennai Super Champs, in the World Pickleball League, proudly announce a groundbreaking partnership with 3Sisters, India’s trailblazing non-alcoholic beverage brand. This collaboration marks the launch of India’s first-ever homegrown sports energy drink: the 3Sisters x Chennai Super Champs - Indian Sports Drink, an innovative entrant in the sports refreshment category.
With a shared ethos of energy, endurance, and innovation, the partnership seeks to empower athletes and revolutionize hydration for sports enthusiasts across the country.
In a market historically dominated by international players, the 3Sisters x Chennai Super Champs - Indian Sports Drink is a game-changer. Crafted for everyone playing sports and fitness enthusiasts, this beverage delivers a refreshing twist on Indian flavors.
Key highlights of the drink include:
- Flavor: Inspired by the beloved Indian drink Shikanji.
- Functionality: Enriched with Electrolytes and Vitamin C for enhanced hydration and stamina.
- Health-conscious design: No Added Sugar; the subtle sweetness is derived from fructo-oligosaccharides (FOS), a natural ingredient that also supports gut health.
This innovative product is more than just a drink—it’s a celebration of health, performance, and Indian ingenuity.
Nimish, CEO of Adhar Beverages (parent company of 3Sisters), expressed his enthusiasm:
“This is our first venture into sports drinks, and we’re thrilled to partner with the Chennai Super Champs. Our goal is to enhance hydration and performance with a drink that truly stands out. This collaboration is an exciting step toward redefining sports hydration through innovation and great taste—taking it to ‘Vera Level!”
Samantha Ruth Prabhu and Himank Duvvuru, founders of the Chennai Super Champs, shared their excitement:
“With pickleball rapidly growing in India, we wanted to partner with a brand that shares our passion for innovation and excellence. 3Sisters has crafted a truly refreshing and functional sports drink that aligns with the spirit of the Chennai Super Champs. We’re excited to bring this to athletes and sports enthusiasts across the country!”
The 3Sisters x Chennai Super Champs - Indian Sports Drink is available now on https://3sistersdrinks.com and will soon be distributed across major retail channels nationwide.
About 3Sisters
3Sisters is an industry leader in innovative beverages, offering an array of products including mixers, non-alcoholic beers, and flavoured soda pops. Known for redefining refreshment, this collaboration with the Chennai Super Champs further cements its position as a forward-thinking brand.
