Built by a Gamer, for the Gamers - The Inspiring Story of Celtz Roxx’s 3 CR + monthly brand, RoarX
Noida, India, 4th March, 2025: Some stories are not just about success—they’re about resilience, passion, and the ability to turn dreams into reality. Yogesh Yadav, also known as Celtz Roxx in the gaming world, is one such story. From leading Team Celtz to victory in the PUBG Mobile Pro League South Asia 2020 to founding RoarX, an electronics brand that has sold over 15 lakh products and is valued at over ₹40 crore, Yogesh has proven that hard work and vision can create extraordinary outcomes. At just 23, Yogesh’s journey is a testament to what can be achieved when you combine passion with purpose. But RoarX is more than just a business—it’s a brand built on understanding the needs of millions of Indian consumers. The Gamer Who Dreamed Bigger Yogesh’s journey began in the competitive world of esports, where he made a name for himself as the captain of Team Celtz. At the age of 18, he moved to Dubai to represent India on international stages, earning accolades and recognition as one of India’s top PUBG players. His team’s victory in the PUBG Mobile Pro League South Asia 2020 came with a prize pool of $100,000—one of the biggest wins for an Indian esports team at that time. Despite his success in gaming, Yogesh felt a deeper calling. “Gaming gave me recognition and financial stability, but I wanted to create something that could impact people’s lives,” he shares. This realization marked the beginning of his entrepreneurial journey. In 2022, Yogesh launched RoarX, an electronics brand focused on providing affordable yet high-quality mobile accessories tailored for Indian consumers. RoarX: A Brand That Understands India RoarX was born out of Yogesh’s observation that many smartphones were being sold without chargers, leaving consumers with overpriced or unreliable options. Determined to address this gap, he created Made-in-India solutions that combined affordability with quality. Today, RoarX offers a wide range of products designed to meet the needs of tech-savvy users: ● RoarX Cable for iPhones: Durable and MFi-certified cables designed for seamless connectivity and fast charging. ● RoarX Chargers for iPhone: A fast-charging adapter compatible with iPhones ranging from iPhone 11 to iPhone 16. ● RoarX Chargers for Samsung Phones: A Type-C charger optimized for Samsung devices with PPS technology. ● Chargers for Nothing Phones and CMF Phones: Affordable yet high-performance charging solutions tailored for emerging smartphone brands. ● Power Extension Boards and Gaming Accessories: Designed for performance-driven users who demand reliability. Explore RoarX products on Blinkit, Flipkart, or visit roarx.in Achievements That Speak Volumes In less than two years, RoarX has achieved milestones that many brands take decades to accomplish: ● Valuation Milestone: RoarX is now valued at over ₹40 crore based on its YoY growth, revenue and market presence. ● Sales Milestone: Over 15 lakh products sold across India. ● Daily Orders: Processing more than 4,000 orders daily across platforms like Flipkart and Blinkit. The brand’s strong performance has also earned it recognition from platforms like Flipkart (Flipkart Instagram Reel). What Makes RoarX Special? Yogesh’s experience as a gamer gave him unique insights into what consumers value in tech accessories—reliability, affordability, and innovation. These principles are at the heart of every RoarX product. Some of its standout features include: ● Affordable Pricing Without Compromising Quality: RoarX products are designed to deliver premium performance at prices accessible to everyone. ● Made-in-India Manufacturing: Over 90% of RoarX products are manufactured locally, supporting domestic industries while reducing dependency on imports. ● Customer-Centric Approach: With on-site warranty services available across more than 27,500 PIN codes in India, RoarX ensures hassle-free support for its customers. A Vision Rooted in Hard Work and Purpose For Yogesh Yadav, success hasn’t come easy. His journey from Etawah—a small town in Uttar Pradesh—to leading a ₹40 crore brand has been marked by relentless hard work and determination. Yogesh works 12–14 hours daily to ensure every aspect of RoarX runs smoothly—from product development to customer satisfaction. “I believe hard work is non-negotiable,” he says. “But I also owe my success to everyone who supported me along the way—my team and my customers.” Despite his demanding schedule, Yogesh finds time for his hobbies—listening to slow indie music and spending time with animals, especially dogs, which he deeply loves. Future Vision & Expansion Plans With proven success on platforms like Flipkart and Blinkit, Yogesh plans to expand RoarX into other marketplaces such as Amazon and JioMa
Noida, India, 4th March, 2025: Some stories are not just about success—they’re about resilience, passion, and the ability to turn dreams into reality. Yogesh Yadav, also known as Celtz Roxx in the gaming world, is one such story. From leading Team Celtz to victory in the PUBG Mobile Pro League South Asia 2020 to founding RoarX, an electronics brand that has sold over 15 lakh products and is valued at over ₹40 crore, Yogesh has proven that hard work and vision can create extraordinary outcomes.
At just 23, Yogesh’s journey is a testament to what can be achieved when you combine passion with purpose. But RoarX is more than just a business—it’s a brand built on understanding the needs of millions of Indian consumers.
The Gamer Who Dreamed Bigger
Yogesh’s journey began in the competitive world of esports, where he made a name for himself as the captain of Team Celtz. At the age of 18, he moved to Dubai to represent India on international stages, earning accolades and recognition as one of India’s top PUBG players. His team’s victory in the PUBG Mobile Pro League South Asia 2020 came with a prize pool of $100,000—one of the biggest wins for an Indian esports team at that time.
Despite his success in gaming, Yogesh felt a deeper calling. “Gaming gave me recognition and financial stability, but I wanted to create something that could impact people’s lives,” he shares. This realization marked the beginning of his entrepreneurial journey.
In 2022, Yogesh launched RoarX, an electronics brand focused on providing affordable yet high-quality mobile accessories tailored for Indian consumers.
RoarX: A Brand That Understands India
RoarX was born out of Yogesh’s observation that many smartphones were being sold without chargers, leaving consumers with overpriced or unreliable options. Determined to address this gap, he created Made-in-India solutions that combined affordability with quality.
Today, RoarX offers a wide range of products designed to meet the needs of tech-savvy users:
● RoarX Cable for iPhones: Durable and MFi-certified cables designed for seamless connectivity and fast charging.
● RoarX Chargers for iPhone: A fast-charging adapter compatible with iPhones ranging from iPhone 11 to iPhone 16.
● RoarX Chargers for Samsung Phones: A Type-C charger optimized for Samsung devices with PPS technology.
● Chargers for Nothing Phones and CMF Phones: Affordable yet high-performance charging solutions tailored for emerging smartphone brands.
● Power Extension Boards and Gaming Accessories: Designed for performance-driven users who demand reliability.
Explore RoarX products on Blinkit, Flipkart, or visit roarx.in
Achievements That Speak Volumes
In less than two years, RoarX has achieved milestones that many brands take decades to accomplish:
● Valuation Milestone: RoarX is now valued at over ₹40 crore based on its YoY growth, revenue and market presence.
● Sales Milestone: Over 15 lakh products sold across India.
● Daily Orders: Processing more than 4,000 orders daily across platforms like Flipkart and Blinkit.
The brand’s strong performance has also earned it recognition from platforms like Flipkart (Flipkart Instagram Reel).
What Makes RoarX Special?
Yogesh’s experience as a gamer gave him unique insights into what consumers value in tech accessories—reliability, affordability, and innovation. These principles are at the heart of every RoarX product.
Some of its standout features include:
● Affordable Pricing Without Compromising Quality: RoarX products are designed to deliver premium performance at prices accessible to everyone.
● Made-in-India Manufacturing: Over 90% of RoarX products are manufactured locally, supporting domestic industries while reducing dependency on imports.
● Customer-Centric Approach: With on-site warranty services available across more than 27,500 PIN codes in India, RoarX ensures hassle-free support for its customers.
A Vision Rooted in Hard Work and Purpose
For Yogesh Yadav, success hasn’t come easy. His journey from Etawah—a small town in Uttar Pradesh—to leading a ₹40 crore brand has been marked by relentless hard work and determination. Yogesh works 12–14 hours daily to ensure every aspect of RoarX runs smoothly—from product development to customer satisfaction.
“I believe hard work is non-negotiable,” he says. “But I also owe my success to everyone who supported me along the way—my team and my customers.”
Despite his demanding schedule, Yogesh finds time for his hobbies—listening to slow indie music and spending time with animals, especially dogs, which he deeply loves.
Future Vision & Expansion Plans
With proven success on platforms like Flipkart and Blinkit, Yogesh plans to expand RoarX into other marketplaces such as Amazon and JioMart. He also envisions establishing new manufacturing facilities in Etawah to create more local jobs while supporting India’s "Make-in-India" initiative.
“Our goal is not just to grow RoarX but also to contribute meaningfully to India’s economy,” Yogesh shares.
Conclusion
Built by a gamer but loved by millions, RoarX stands as a testament to what passion and purpose can achieve when combined with hard work. For Yogesh Yadav, it’s not just about building a successful business—it’s about creating something meaningful that resonates with people across India.
