Sports for All (SFA) and Viacom18 Join Forces to Bring SFA Championships 2023-2024 to Digital and Television Platforms

In a groundbreaking collaboration, Sports for All (SFA), India's leading tech-enabled multi-sport grassroots competition platform, has teamed up with Viacom18 to bring the SFA Championships 2023-2024 to digital and television audiences across the nation. The partnership aims to make school sports accessible to millions of fans, breaking barriers of affordability, language, and accessibility through Viacom18's diverse digital portfolio.

Viacom18, renowned for its dynamic sports content, will broadcast the SFA Championships on JioCinema, Sports18-2, and Sports18 Khel channels, marking a significant leap in showcasing grassroots talent. Siddharth Sharma, Head of Content, TV and Digital at Viacom 18 Sports, emphasized the partnership's commitment to spotlighting school-level talent and making sporting action from the grassroots level easily accessible through digital platforms.

The SFA Championships, SFA's flagship intellectual property, will debut on television and OTT platforms, revolutionizing the school sporting ecosystem. Scheduled to commence on December 3rd, the broadcast will cover city-based competitions across ten cities, including Indore, Jaipur, Hyderabad, Mumbai, and Bangalore. This move is expected to unveil the untapped potential of school athletes, with more than 30 sporting categories competing for the coveted title of the 'number one school in sports' in their respective cities.

Vishwas Choksi and Rishikesh Joshi, the founders of SFA, expressed their excitement about the historic partnership with Viacom18, describing it as a momentous occasion for Indian school sports. They highlighted the aim to showcase the incredible potential of young athletes and provide viewers with an immersive experience of the journey of future champions through broadcast content.

The SFA Championships, known as India's largest multi-sport school competitions, are set to transform the landscape of school sports in the country. With a vision to host 150 championships in 50 cities within the next five years, SFA aims to create a unified platform to discover talent across multi-sports. The upcoming season, 2023-2024, anticipates engaging two lakh athletes in ten SFA Championships, fostering a joyful and inspiring environment for youth to unleash their sporting potential.

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