Sale increased business worth Rs 1000 crore estimated between Ramlila, Navratri, Dussehra

In fact, an estimated business of Rs 1000 crore is expected to take place in Delhi alone during the festival season of Navratri, Ramlila, and Dussehra. People, during the month, have shopped heavily for household items, vehicles, electronic equipment, and clothes used in the festival. 'The Market has got wings'. This bullish trend is continued in the market for the next one month and people will spend a lot of money during the Diwali season.

The Ramlilas and Navratri had begun on October 3 not just in Delhi, but all over the country. Almost a thousand spots across the entire capital witnessed Ramlila, Navratri Dandiya, and Dussehra celebrations. These events also saw large-scale mass involvement. The Chamber of Trade and Industry, an apex body for traders and entrepreneurs in Delhi, has brought out a report on Delhi's 11-day festive season. There will be a better festive season, so it has been said, in the capital.

Chairman CTI Brijesh Goyal said that in Ramlilas, Dandiya, Dussehra, Durga Puja, artists get work, singers, makeup artists, tents, LED sound, light, music, cranes, costumes, effigy makers, chaat-pakodi eaters, swings and toy sellers etc. So Ramlilas and Navratris have much value in the economy.

People go out with their families on this and tend to spend a lot of money. Ramlilas might start from October onwards, but the people associated with them start working months in advance. Some Ramlila committees had budgets of Rs 25 crore, while others' budgets went up to Rs 1 Crore. Arjun Kumar, President of Delhi Ramlila Mahasangh said that this time Ramlilas were organised at more than a thousand big and small places in Delhi and lakhs of people got employment. In different Ramlilas, stages and gates were decorated on the lines of Rameshwar Dham, Kedarnath Temple etc. Hi-tech technology and AI was used in the Ramlilas and Dussehra programs this time.