Problem of fitting of readymade clothes will now end, India will make its own body size chart

INDIAsize Initiative: To overcome the problem of fitting of readymade clothes among Indian people, the Ministry of Textiles is going to start the IndianSize initiative soon. Actually, its purpose is to establish standardized measurements prepared in a better way to suit the body of Indians. Visionext is an initiative of India which prepares information and forecast of fashion trends by combining artificial intelligence (AI) and emotional intelligence (EI).

Sep 6, 2024 - 10:55
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Problem of fitting of readymade clothes will now end, India will make its own body size chart
Problem of fitting of readymade clothes will now end, India will make its own body size chart

When Indians buy readymade clothes, the most common issue is that they do not fit. People must have their shirts, trousers and jeans tailored to fit their bodies. This is because the measurements used by international and domestic brands to prepare clothing are from America or Britain.

The Ministry of Textiles will launch the IndianSize initiative soon. Actually, its purpose is to establish standardized measurements that are better suited to the Indian body.

Union Textiles Minister Giriraj Singh has stated that the government intends to launch the IndianSize initiative soon. Currently, international and domestic brand clothes available in India are measured in US or UK sizes. It is divided into three categories: small, medium, and big.

It is worth noting that the western body type is quite different from the Indians in terms of height, weight, or specific measurements of body parts, due to which Indians face fitting problems.

The Textiles Ministry has approved the IndiaSize project to develop standard body sizes for Indian apparel so that the existing disparities and inconsistencies in the fit provided can be removed.

Visionext is India's initiative which prepares information and forecasts of fashion trends by combining artificial intelligence (AI) and emotional intelligence (EI).

The Union Minister said that this Visionext portal has been launched in line with the dream of Prime Minister Narendra Modi. Earlier, America and Europe used to forecast fashion design, but for the first time under the leadership of the Prime Minister, the Textile Ministry has started this historic initiative in collaboration with NIFT.

Muskan Kumawat Journalist & Writer