MS Kitchens is a brand built on consumer trust – Find out

The brand is now only available in Hyderabad but plans to expand to Bhubaneswar, Raipur, Bhopal, Jaipur, and Chandigarh in the near future.

Mon, 03 Jul 2023 12:11 PM (IST)
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MS Kitchens is a brand built on consumer trust – Find out
MS Kitchens is a brand built on consumer trust – Find out

New Delhi (India), July 3: Ever since the nation was hit by the global pandemic, online sales jumped to 5x in two years. Established in 2019 with 10 employees MS Kitchens is a brand of MS Home Foods that has emerged as a trusted provider of high-quality and authentic South Indian batter products. The brand entered the food segment and added the batter to its offerings with a wide range of batter products that cater to the diverse preferences of the customers.

The brand is now only available in Hyderabad but plans to expand to Bhubaneswar, Raipur, Bhopal, Jaipur, and Chandigarh in the near future. MS Kitchens currently offers Dosa Batter, Idli Batter, Raagi Dosa Batter, Vada Batter, Chutney, and Sambar with online delivery to clients' doorstep. MS Home Foods plans on launching 100 Retail CUM Quick restaurants in Hyderabad by the end of this financial year, employing more than 50 people. 

Shaik Mastan Basha and Shaik Syda Bhanu, Co-founders of MS Home Foods, spoke about quality assurance, customer trust, and future endeavors. He says, “With a commitment to providing tasty and economical meal solutions, we entered the food industry in 2019 with the launch of batter products. Since then, we have established a solid presence in the market. A further milestone is that we have now sold more than 50,000 kg of batter since the company's establishment. Quality is our first priority at MS Home Foods. Throughout the course of our production, we use the best products and uphold the highest hygiene standards. Special care is taken to ensure uniformity and preserve the genuine flavors of South Indian food in each batch of batter. We are dedicated to delivering fresh, intriguing products that perfectly capture the flavor of South Indian cuisine as we broaden our product line. Our objective is to become the go-to brand for convenient and authentic South Indian meal options, meeting the requirements of both households and dining places.”

Needless to say, the Pandemic made people very conscious of their health. Apart from tingling the taste buds, South Indian foods like Idli, Dosa, Vada, and sambar for a long time, have ruled the palates and cuisines given their simple yet exotic taste and, of course, health benefits. These breakfast dishes are light and easy to digest, fully loaded with healthy nutritional values. Given its global and national reach, people started carving for it due to its delicacies. Indeed, from kids to adults, this south Indian breakfast is an all-time favorite ranging from the humble idli served with a delicious vegetable sambar and chutney to people’s all-time favorite dosa and vada.

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