Mercedes-Benz will present G-Class EV, Concept CLA and will also unveil AI-powered assistant at CES 2024

Mercedes-Benz has said that it will reveal several digital innovations at CES 2024 in Las Vegas next month. It is scheduled to take place between 9 and 13 January 2024. The German luxury carmaker has revealed that it will be showcasing a prototype of the pure electric G-Class and its new artificial intelligence (AI) powered iteration of the MBUX virtual assistant.

The Consumer Electronics Show or CES is witnessing increasing penetration of automotive technologies with an increasing number of automobile manufacturers every year and the 2024 edition of the annual event is going to be no different. Honda has already teased an electric vehicle, which will be introduced at CES 2024. Mercedes-Benz also said it will introduce its updated AI-powered MBUX virtual assistant, which will provide the opportunity for more human interaction with the car.

Mercedes-Benz said the new MBUX virtual assistant takes the 'Hey Mercedes' voice assistant to a new dimension by using high-resolution game-engine graphics developed by Unity Technologies. This updated MBUX system will debut in Mercedes-Benz cars in 2024.

The AI-fueled updated version of MBUX will be a major highlight of Mercedes-Benz at CES 2024. The carmaker will also showcase a camouflaged prototype of the pure electric G-Class, one of the most anticipated Mercedes-Benz electric vehicles.

Additionally, the automaker will showcase the concept CLA electric sedan with a coupe design, promising a range of more than 750 kilometres. The Mercedes-Benz Concept CLA will make its North American debut with an appearance at the event.

The Concept CLA four-door sedan previews new entry-level vehicles from the luxury car marque, which will include both internal combustion engine (ICE) powered models and electric vehicles. Meanwhile, Mercedes-Benz India is preparing to launch its GLS facelift in the country on January 8, 2024, which made its global debut earlier this year.