Audible India's 2023 Top Listeners' Choices: A Glimpse into Indian Audio Preferences
Audible, an Amazon company and a leading global provider of original spoken-word entertainment and audiobooks, released its lists of Most Listened To content, across genres and formats (podcasts and audiobooks) for the year of 2023 on Audible India. Most Popular Newly Released Podcasts and Audiobooks on Audible India in 2023 Among the standout titles that made it to the Top 5 Most Popular Podcasts were Shrimad-Bhagavad Geeta: Voice of Krishna and Marvels Wastelanders: Star-Lord (Hindi Edition), those that ranked in the Top 5 Most Popular Audiobooks in 2023 were Complete Chanakya Neeti and Atomic Habits. Featuring in the Top 5 Newly Released Podcasts in 2023 were Marvel's Wastelanders: Star-Lord (Hindi Edition) starring Saif Ali Khan as Peter Quill and Marvel's Wastelanders: Hawkeye (Hindi Edition), where Jaideep Ahlawat brought Clint Barton's character to life. The Hindi Audible Original podcast series had listeners hooked to the Marvel universe that took them 30 years into the future to a post-apocalyptic world. The Top 5 Newly Released Audiobooks in 2023 included titles across genres such as Energize Your Mind, Doglapan, and The Hidden Hindu among others. Well-being and self-development topped the charts when it came to the Top 5 Most-Listened-To Genres by Indians. Popular audiobooks and podcasts that listeners tuned into this year were Do Epic Shit, 101 Essays That Will Change The Way You Think, Habits for Happiness and Roz ke Mantra Om Swami ke Saath, among others. Claiming their positions in the Premium Plus category for 3 years in a row were Atomic Habits and The Psychology of Money, indicating that Indians are in a quest for motivation that helps them grow and evolve. Fiction and romance featured as the second favourite genre among listeners, where Permanent Roommates: He Said, She Said (Season 1 and 2) starring Nidhi Singh and Sumeet Vyas, Little Things: Jab Dhruv Met Kavya (Season 1) voiced by Mithila Palkar and Dhruv Sehgal, and Piya Milan Chawk 2 written and narrated by Divya Prakash Dubey made it to the Top 5 Fiction and Romance Podcasts second year in a row. Audiobooks that made it to the list include The Immortals of Meluha and Dark Matter continuing to be the most-loved titles in this genre. Pop-culture and memoirs were widely sought-after categories and passed the 'vibe-check,' with titles such as The Sandman, Act I (Hindi Edition) written by Neil Gaiman, and voiced by a talented cast including Tabu, Vijay Varma, Manoj Bajpayee, Michelle Obama: The Light Podcast, My Experiments with Truth by Mohandas K. Gandi, and Autobiography of a Yogi narrated by Ben Kingsley featuring in the top 5 most listened to titles within the genre. Religion and spirituality was another popular genre on the service, making Shrimad Bhagwad Gita (Hindi Edition) and Energize Your Mind the most popular audiobooks, reigning over both the classics and the newly released categories. Listeners also turned to revered epics to seek wisdom from lessons in podcasts such as Suno Mahabharata Devdutt Pattanaik Ke Saath and Shiv Purana Devdutt Pattanaik Ke Saath. 2023 also witnessed a 'stream' of starry debuts on the audio streaming service with renowned actors taking to Audible for the first time with titles like Marvel's Wastelanders: Black Widow (Hindi Edition), a sci-fi and fantasy title, headlined by Kareena Kapoor Khan and Masaba Gupta, Siyaah, a thriller headlined by Jimmy Shergill; and Desi Down Under, a coming-of-age story voiced by Adarsh Gourav, Taaruk Raina, and Prajakta Koli, among others. Karen Appathurai Wiggins, Head of Content, APAC Audible, said, "It's been an exceptional 5 years for Audible's service in India and a rewarding journey understanding the diverse preferences of the audience. As we commence the next chapter, we are committed to pushing the envelope further by bringing the audiences what they love - authentic storytelling from unique voices across the country through a collection of immersive audiobooks and podcasts." Check out all the Top 5 Most Listened to categories below #AudibleStats2023: Audiobooks Top 5 Most Popular Audiobooks in 2023 Shrimad Bhagwad Gita (Hindi Edition) Complete Chanakya Neeti Atomic Habits Valmiki Ramayan (Hindi Edition) Panchatantra (Hindi Edition) Top 5 Newly Released Audiobooks in 2023 Energize Your Mind Doglapan The Hidden Hindu The Alexander Secret (Hindi Edition) Why I am a Hindu Top 5 Religion and Spirituality Audiobooks Shrimad Bhagwad Gita (Hindi Edition) Shiv Puran (Hindi Edition) Gita Energize Your Mind Garuda Puran
Audible India's year-end lists reveal fascinating insights into the diverse listening habits of Indian audiences. Here are some key takeaways:
Superheroes and Self-Help Reign Supreme:
- Marvel's Wastelanders series, featuring Star-Lord and Hawkeye in Hindi, topped the charts for both newly released podcasts and originals. This indicates a strong appetite for superhero content, even in local languages.
- Well-being and self-development genres dominated, with titles like "Do Epic Shit" and "Atomic Habits" finding favor. This suggests a focus on personal growth and motivation among listeners.
Classics Endure, New Voices Emerge:
- Timeless epics like "Shrimad Bhagwad Gita" and "Ramayana" remained popular, while contemporary fiction like "Permanent Roommates" and "Little Things" continued to resonate. This highlights a balance between established favorites and fresh narratives.
- Starry debuts like Kareena Kapoor Khan and Jimmy Shergill in audiobooks marked a shift towards celebrity-driven content, potentially attracting new audiences.
Beyond Entertainment, Seeking Wisdom:
- Religion and spirituality genres saw significant engagement, with titles like "Suno Mahabharata" and "Shiv Purana" finding listeners. This suggests a desire for spiritual exploration and connection to ancient wisdom.
- Pop culture and memoirs, including Michelle Obama's podcast and Neil Gaiman's "The Sandman," showcased diverse interests beyond traditional genres.
Regional Languages Gaining Traction:
- The presence of Hindi titles like "Kama Sutra" and "Chanakya for Youth" in top lists indicates a growing preference for local content. This trend is likely to continue as regional language offerings expand.
Overall, Audible India's 2023 stats paint a picture of a diverse and evolving audio landscape. From superhero adventures to self-help guides, from ancient wisdom to contemporary narratives, Indian listeners are embracing a wide range of audio experiences.
PNN
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