The International Indian Film Academy Awards (IIFA) is gearing up to mark its 25th anniversary with grandeur and glamour. This year, the prestigious event will take place in Jaipur, Rajasthan, in March, promising an unforgettable celebration of Indian cinema. The landmark edition not only honors 25 years of cinematic excellence but also shines a spotlight on India’s cultural heritage and its global influence.
The festivities kick off on Saturday, March 8, with the debut of the Sobha Realty IIFA Digital Awards, co-presented by NEXA. These awards will recognize the groundbreaking contributions of the OTT and digital entertainment industry, highlighting IIFA's commitment to embracing innovation and evolution in the cinematic landscape. The event will culminate on Sunday, March 9, with the grand finale celebrating the finest achievements in Indian cinema over the past year.
A Star-Studded Launch
The journey to the Silver Jubilee began with a glittering press meet in Mumbai on Friday evening. Bollywood superstar Shah Rukh Khan, actor Kartik Aaryan, Rajasthan’s Deputy Chief Minister Diya Kumari, and IIFA’s co-founders Andre Timmins, Viraf Sarkari, and Sabbas Joseph shared the spotlight to unveil this milestone edition. Speaking at the event, Shah Rukh Khan reminisced about IIFA’s legacy and its role in taking Indian cinema to global heights.
"From its inaugural ceremony at the Millennium Dome in London to this historic Silver Jubilee celebration in Jaipur, IIFA has been a testament to Indian cinema's global resonance. Celebrating 25 years in Rajasthan—a state rich in culture and history—makes this milestone even more magical," Shah Rukh said.
Kartik Aaryan to Host the Milestone Edition
For the first time, actor Kartik Aaryan will take on the role of IIFA host, adding a new feather to his cap. Sharing his enthusiasm, Kartik said, "Hosting IIFA's 25th-anniversary celebration is an absolute honor. Jaipur, with its vibrant culture, is the perfect backdrop for this momentous occasion. It’s a privilege to be part of this historic journey of celebrating Indian cinema's global success."
Honoring Cultural Exchange and Artistic Brilliance
Andre Timmins, Co-Founder of IIFA, emphasized the event’s significance in promoting cultural exchange and tourism, aligning with Prime Minister Narendra Modi’s vision of innovative tourism initiatives. "IIFA 2025 is more than a celebration; it’s a tribute to 25 years of bridging cultures, honoring cinematic brilliance, and creating unforgettable global experiences," Timmins said.
Nora Fatehi to Set the Stage on Fire
Adding to the excitement, Nora Fatehi, a regular performer at IIFA since 2022, confirmed her participation. "Performing on IIFA’s grand stage is always special. This being my fourth consecutive year is a testament to the love and energy IIFA brings. Celebrating its Silver Jubilee in Jaipur makes it even more extraordinary," she said.
A Historic Homecoming
As IIFA returns to India for its 25th edition, the choice of Jaipur as the host city highlights its dedication to showcasing the richness of Indian culture and its cinematic prowess. The event promises to be a confluence of art, culture, and entertainment, uniting fans and film enthusiasts worldwide in a grand spectacle befitting this milestone anniversary.
With dazzling performances, iconic moments, and celebrations of Indian cinema's global legacy, IIFA 2025 is set to be an unforgettable chapter in the awards' illustrious history.
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