Gippy Grewal and Swiggy Join Forces: A Harmony of 'Gang Gang' Grooves and Gastronomic Delights!

Mumbai, India – In an exciting twist that blends beats with bites, Believe, a global digital company dedicated to nurturing artists and labels, has announced a groundbreaking collaboration between the renowned artist Gippy Grewal and Swiggy, one of India's largest food delivery platforms. This unique partnership is set to bring together the infectious rhythm of Gippy Grewal's hit song "Gang Gang" with Swiggy's massive community of food enthusiasts.

Gippy Grewal, a trailblazer in the music industry and a prominent figure in the Punjabi film scene, reveals a playful side as he jams with a Swiggy delivery partner in a lighthearted campaign. Known for his hits like 'Angrezi Beat' and the blockbuster "Carry On Jatta 3," which shattered the 100-crore collection mark, Gippy's campaign promises a delightful blend of music and on-ground interaction for his fans.

With over 35 million users, Swiggy provides the perfect stage for Gippy to connect with a diverse digital audience. Crafted by Believe and Swiggy, the collaboration unfolds through strategic in-app marketing activation, showcasing the newly released 'Gang Gang' music video.

Shilpa Sharda, Director of Artist Services and Development for India and South Asia at Believe, expressed her excitement about the collaboration, stating, “We are super thrilled about this association and are confident that leveraging Swiggy's extensive marketing network will not only amplify the visibility of the 'Gang Gang' video but also resonate strongly with Gippy’s fans. This partnership exemplifies our core mission at Believe to serve independent artists through innovation, data, tech, and digital marketing, coupled with human expertise.”

In response to the collaboration, Gippy Grewal shared, “With my extensive background in music, my lifelong goal has always been to embrace new experiences. I absolutely love the way we can establish meaningful connections, much like we did with Swiggy. Hats off to the team at Believe for presenting me with this unique opportunity to have fun with Swiggy.”