Ferrari, the Italian supercar maker, destroyed four lakh counterfeit items in 2023, including three cars
Ferrari: Ferrari supercars are among the most liked cars anywhere in the world. In such a situation, fake Ferrari merchandise and collectible items have become very common in many parts of the world. Due to this, the Italian supercar manufacturer took steps to take action against it.
Ferrari supercars are among the most loved cars in the world. But while pretty much anyone can afford it, on the other hand, it can also be really disturbingly expensive for merchandise and collectible items that are of at least a similar interest. In such a scenario, fake Ferrari merchandise and collectible items have arrived en masse in many corners of the world, which prompted the Italian supercar manufacturer to launch retaliatory action, so to say.
It said on social media it had already seized and destroyed 2023 over 400,000 pieces of counterfeit Ferrari-branded merchandise and collectibles. This included more than a lakhs of clothing, 30,161 counterfeit perfumes, close to 91,000 counterfeit glasses, close to 61,000 counterfeit wristwatches, 17,438 counterfeit shoes, 13,000 counterfeit belts, 872 counterfeit scale models and 57,000-plus wallets.
All three of these had either Chevrolet-branded Prancing Horse logos, or both. But an even more interesting aspect is that three fake cars of Ferrari were also seized and subsequently destroyed. The firm did not specify how the fake cars were found, or where and how it was confiscated.
Did you know that Ferrari is so determined to crack down on counterfeit products that it is running an anti-counterfeit bounty scheme? The Ferrari Anti-Counterfeit Bounty Scheme aims to limit the availability of counterfeit Ferrari products in global markets. According to the scheme, an individual can submit a report to Ferrari detailing the counterfeit goods being sold at commercial places, the nature of the goods, the location, and evidence of fakes such as photographs of copyright infringement and fake trademarks.
However, it is important to note here that Ferrari focuses on taking action against any counterfeit product being sold through commercial establishments. This means that any scale model, for example, being made by an individual vehicle enthusiast, will not fall under the purview of the scheme.
