Ananya Panday Inaugurates 'Tasva' in the Presence of Tarun Tahiliani

Mumbai: Aditya Birla Fashion and Retail Ltd. has announced the launch of the first mall store of Tasva in Mumbai in collaboration with renowned designer Tarun Tahiliani. The grand inauguration of this store witnessed a spectacular sight, with a surprise flash mob and performances by Puneri dhol, astonishing the onlookers. The joy knew no bounds when Bollywood star and brand ambassador Ananya Panday made a sudden entry during the flash mob. The inauguration of this store was done in the presence of acclaimed designer Tarun Tahiliani.

The design and decor of this store reflect Tarun Tahiliani's 'India Modern' design ethos. It indicates that Indian consumers are embracing a new reality, seeking more meaning and expression in their preferences. Inspired by India's rich cultural heritage, the splendid materials such as wood, brass, and designs create an ambiance that opens the door to the world of Indian attire. This resonates with the brand philosophy of Tasva.

Expressing her thoughts, Ananya said, "This city holds a special place in my heart. Today, I got the opportunity to witness the amalgamation of traditional beauty and modern style as Tasva opens its doors at Oberoi Mall. Tasva's commitment to reinvent the groom's fashion experience is commendable, and I am excited to be a part of Tasva's journey."

Speaking at the launch of the Oberoi Mall store, Tasva's Chief Design Officer Tarun Tahiliani said, "It is gratifying to see our vision materialize with the grand inauguration of our store at Oberoi Mall in Mumbai. Every fabric at Tasva is meticulously crafted. Our clothes not only celebrate Indian heritage but also embrace modern styles. Our new store in Mumbai is the best place where one can experience Tasva's timeless techniques and modern designs."

Ashish Mukul, Brand Head of Tasva, commented, "In Tasva, we are strategically expanding our retail presence, and the grand inauguration of our first mall store at Oberoi Mall, Mumbai, is a significant milestone in that direction. This store reflects our commitment to making designer wedding wear easily accessible and maintaining their high quality."