25th IIFA Awards to be held in Jaipur next year, signing ceremony held in host city

Jaipur: The Pink City Jaipur is all set to host the prestigious 25th International Indian Film Academy (IIFA) Awards next year. The event, scheduled to be held from March 7 to 9, 2024, at the Jaipur Exhibition and Convention Centre (JECC), will be a historic moment for both Rajasthan and the Indian film industry.

The Jaipur Host City Agreement signing ceremony was held at the iconic Albert Hall Museum on Sunday. The ceremony was attended by Rajasthan Deputy Chief Minister Diya Kumari, Tourism Commissioner Vijay Pal and IIFA Vice President Suresh Iyer along with several other tourism officials. A Memorandum of Understanding was signed during the event, formalising the partnership between the state and IIFA.

Expressing her happiness, Deputy Chief Minister Diya Kumari shared the news on Instagram (formerly Twitter), saying, “Rajasthan, renowned for its rich heritage, vibrant culture and unparalleled hospitality, will be showcased even more prominently on the global platform through IIFA. The event will not only celebrate Indian cinema but also boost tourism across the state."

The Rajasthan government is investing over Rs 60 crore in the event, which is expected to attract a record number of tourists to Jaipur and nearby cities. With IIFA's international prominence, the tourism department hopes the event will greatly enhance the state's global appeal, drawing attention from around the world to its historical sites, colourful traditions and royal architecture.

Preparations are already underway, with the tourism department and IIFA representatives working closely to ensure a seamless experience for the visiting celebrities and guests. The event promises to be a grand celebration, showcasing the finest stars of Indian cinema as well as the beauty and culture of Rajasthan.

Having previously been hosted in prestigious cities such as London, Singapore, Dubai, New York and Mumbai, IIFA 2024 will be Jaipur's chance to shine on the world stage. As anticipation builds, the city is gearing up for an unforgettable celebration of film, culture and entertainment.

Also Read: Vicky Kaushal Joins Shah Rukh Khan and Karan Johar to Host IIFA Awards 2024!